Your subconscious is what controls you. It gives you guidance, inspiration and has more memory space than any computer in existence. It reveals names, facts and events when you call upon your memory… It started working when your heart started beating… it controls the circulation of your blood… it converts the food you eat into tissue, muscle, bone, blood and waste.
It never sleeps, never rests, never stops working. You can make it work for you, control it, with a discipline that will be discussed in the next few paragraphs. Read the rest of this entry »
Why is it that for some people almost everything they attempt results in success… while others struggle… and yet others fail… regularly… miserably… In personal relationships… in school… at work…
What is it that differentiates one from the other?
It can’t be physical… because then the best developed, the most muscular, the best looking people would be our leaders… Read the rest of this entry »
When you run an ad and find it breaks even, rather than being discouraged, you should be screaming with joy… provided you know how to exploit such a situation. In the next few paragraphs I’ll explain how you can do exactly that.
Let’s say you’re running a print ad in a publication that has a daily frequency, like a newspaper. Once you’ve established credit with the specific vehicle you wont have to pay for the ad until after it’s published, until after it “breaks.” If the money you take in covers the cost of the fulfilled product and the advertising, you’re at break even. That means your media costs, your product, fulfillment and data entry costs have all been covered. The money you use to pay the media will come from the money you’ve already collected. In essence, your customers paid for the ad… And, that’s basically the way it should be… that’s why you ran the ad to begin with. Read the rest of this entry »
If you write copy and have to ask “who’s Joe Karbo“, you’ll need to see this… and if you don’t need to ask who he is, you’ll want to see this anyway.
Joe Karbo is the man who wrote the headline “MOST PEOPLE ARE TOO BUSY MAKING A LIVING TO MAKE ANY MONEY”. It’s the kind of headline that causes readers to shake their heads in agreement… to relate, to understand and agree… but most important, to stop what ever they were doing… and start reading the rest of (what they think is an article but is really) the advertisement.
In real estate they say the three most important factors contributing to success are location, location and location… but you’ll agree that location is meaningless if the price is too high… and appropriate price may be meaningless if mortgage rates are not favorable… if zoning is wrong… if occupancy is questionable…
As you can see, success in business is dependent upon numerous and different forces coming together at the same time. It’s not enough to have one or more factors working for you… the slightest overlooked detail can make the difference between success and failure
Two miscellaneous credits (plus the required courses), was all I needed to qualify for a Bachelors Degree… so in looking at the course offerings I took Marketing 101. It required a term paper instead of a final exam.
After two weeks the professor handed out the topic assignments and I got The Mail Order Business. After class I approached and told him I was majoring in Management with a minor in Industrial Engineering and asked if I could do a paper on something involving heavy industry instead of this kitchen table business. “You can do the paper or drop the course” he said. It was too late to drop the course… so the Mail Order Business it was!